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Le site www.tcwd.fr est la propriété de takecare

Numéro de Siret : RCS PARIS B440371532

Numéro APE: 73112 dont le siège social est situé 22 rue de Palestro - 75002 PARIS

Directeur de la publication : Ludovic ATTARD

Le site est hebergé sur les serveurs de la société takecare

  • Logo TCWD

    Business – Organisation – Innovation – Branding – Communication

    A unique and innovative hybrid consulting model combining. Strategic thinking, creativity and Operational capabilities

     

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  • We design solutions

    tcwd is a Paris-based independent hybrid consulting firm combining strategic, analytical, creative and operational capabilities. 

    We design solutions with our client partners to solve business, organizational and branding issues through our proprietary problem solving methodology based on Design Thinking.

    We work in partnership with Board members, CEOs, CMOs, HR Managers, brand managers, Heads of innovation, digital managers within our clients' organizations to design solutions to implement innovative business models, products, services, brand platforms, integrated brand activation ans Corporate communications multi channels programes, digital ecosystems, overall change/transformation programmes.

    Our mission : Delivering top-line and profitability sustainable growth

  • Methodology « solution design »

    Our solution design Methodology is inspired by the Design Thinking approach born in Stanford and implemented by the web giants in the way the manage their innovation in their value propositions, business models, products , services and user experiences.

    For all our integrated practices, our clients expect form us to solve issues whether in their business, organisation, branding or communications activity.

    We then use our methodology to design solutions based on








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    Story-telling

    We conceptualise solutions and tell stories in the way we present them. We the bring emotions to rational complex issues.

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    Visual thinking

    we translate complex issues and messages in illustrations that are easy to assimilate

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    Simplicity

    We train our talents to optimal synthesis capacities. We blame our people when they use powerpoints.

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    Agility

    We structure pour planning around sprints and not steps. We are agile in the timings, in the way we adapt and immerge ourselves in our clients organisation, in the tools we use and above all our capacity to learn quickly and leverage a flexible mindset.

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    Co-creation

    We are humble and deeply know that the knowledge and experience are in our clients hands. That is why we need our clients to work with us, challenge our solution scenarios. We then go fast really fast.

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    Integrative thinking

    We are inclusive in the diversity of profiles, personalities, expertises, citizenships, to solve issues for our clients. The taylor made solution design Teams we create for every problem we have to solve includes backgrounds from major strategy consultancy firms, advertising agencies, innovation and design firms with an analytical consulting, creative or operational profile

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    Consumer empathy

    Understand and feel the customers' emotions as they are feeling them to identify their frustrations, expectactions, expressed and above all unexpressed needs. We are obsessed to find what products the need, what they want to say about themselves and the pains they have to solve in their daily life or relationship with a product or brand.

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    We simplify complexity

    Whether we :

    • design a new long-term strategic vision together with a new disruptive business model, reshape an organization alongside with the structuration and implementation of a global change programme,
    • design and implement a global Brand activation campaign,
    • revise a brand platform or design a global digital ecosystem
    • design new product and services...

    ... We always focus on understanding first user expectations and addressing the profitability equations through innovative value.

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    Strategy Consulting

    Our strategy consulting model is supported by the expertise and the hybrid profil of our teams (consultants, strategic designers, business and data analysts, brand strategists, IT & Digital experts). They implement our solution design methodology to solve growth strategy and turnaround issues.

    Our first challenge consists in formalising in the most accurate way the issue to be solved as well as our scope of assignment to deliver the best solution to the right problems.

     The types of problems we ar currentely working on :

    • design a global turnaround plan and its operational implementation
    • design a new strategic vision, strategic options evaluation and impact analysis
    • business model and value proposition design
    • Product and service innovation launch
    • International growth strategic plan
    • Retail franchises development plan
    • Restructuring pricing policy
    • Design a new sales organisation
    • Digital transformationplan

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    Communication

    We love implementing the solutions we design for our clients. Our integrative and operational consulting model integrates the practices of a communication agency which includes expertises such as corporate and B2B communications, advertising, digital communications, CRM, Shopper Marketing, event communications.

    We design and implement communication and multi-channel brand activation plans toghether with the most relevant creative concepts and designs.

    Our distinctive approach relies in the way we co-design with our clients the communication concepts and plans based on our solution design methodology.

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    Innovation

    Our consulting model is driven by a disciplined innovation process which feeds all our practices: the solution design methodology

    we advise star-ups as well worldwide listed companies to impact their top-line in reinventing value propositions, business models, products, services, user experiences...

    We leverage powerful consumer insights to identify frustrations and above all the unexpected expectations.

    We then co-design with our clients disruptive solutions that helps their business grow in maximizing existing revenues or generating new revenue streams.

    Our innovation senior team is multi-expert, multi-lingual, multi-cultural and integrates business consultants, business analysts, product and service designers, brand strategists, IT experts and creatives. They are all experts in our solution design methodology.

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    Branding

    Our strong belief is that our clients success is the magic behind an impactful business model supported by a relevant story driven by a powerful brand. We simply bridge gaps between business and brands.                                                

    Our challenge is to make brands emotionally distinctive in the way they talk to consumers, they act and they are activated 

    We create or reposition brands together with their identity and activation plan.

    Our branding practice is supported by our solution design methodology whereby the immersion phase is structured around in depth analytical phase (clients observation, interviewes internal and external, competitive analysis

    We deliver to our clients :

    • Brand platforms
    • Brand architecture
    • Brand territory development
    • Brand portfolio rationalisation
    • Brand experiences and engagement plans
    • Visual identity
    • Brand Naming
    • Brand induction plan

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    Organisation

    We help organisations conduct transformational programmes. We help CEOs alongside with board member design change management programmes and implement them within complex organisations.

    We develop a strong knowledge in digital transformation and its multi-country roll-out.

    We design to our clients and deliver to them :

    • Transformational vision
    • Organisational design
    • digital transformation plan
    • Alignement business, brands, operations and talent management
    • Implementation plan and internal communication plan
    • Board members coaching to implement the change programme

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  • BODY_26-Ludovic
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    Ludovic Attard

    Président

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    Marcky Benoilid

    Fondateur

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    Ombeline Bedos

    Directrice conseil

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    Leslie Lepelletier

    Directrice conseil

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    Claire Etienne

    Directrice de clientèle

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    Guy Bendaoud

    Senior Advisor

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    David Ohana

    Directeur du Design

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    Émilie Lemaignen

    Directrice des concepts

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    Jean-Luc Benazet

    Directeur de Creation Corporate

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    Pierre Delétang

    Directeur Artistique

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    Michaël Bazin

    Responsable exécution

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    Olivier Disle

    Directeur des stratégies

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    Jeanne Riot

    Designer

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    Gaëtane Rene

    Chef de projet

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    Olivier Guiol

    Consultant

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    Marine Hervouet

    Chef de Projet

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    Lan Huong Nguyen

    Consultante

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    Laurène Jouvin

    Chef de projet

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    Claire Carratu

    Chef de projet

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    Sébastien Giai Gianetto

    Chef de projet

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    Adeline Pressard

    Directrice Artistique

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    Marina Cirasaro

    Directrice Artistique 

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    Chloe Coqueugniot

    Directrice Artistique

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    Benjamin Allali

    Assistant chef de projet

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    Robin Grantot

    Assistant Chef de Projet

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    Jean Moreau

    Assistant Chef de Projet

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    Coline Forveille

    Assistante Chef de Projet 

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    Océane Guimaraes

    Assistant Chef de Projet

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